Small business owners can stay super organized
Hey there, it’s Maggie at The Social Link.
I often talk about writing compelling content or what makes a good post but today I want to bring to your attention the Content Calendar or an Editorial Calendar.
Content calendars are a great way to plan your content ahead of time. Although it takes a fair amount of time to plan out your content in advance, knowing where you’re going helps reduce the writer’s block that often comes as a result of having no clue what to write about.
Content calendars can also help ensure that you have a good amount of variety of posts and often result in publishing posts more consistently.
I remember when I started out creating content on my social media I was all over the map. But as I learned how to stay organized I discovered the content calendar and now it keeps me focused.
By using this tool it will help you create remarkable content and create compelling posts that will engage your audience.
Understanding What a Content Calendar Is
A content calendar is exactly what it sounds like: A calendar featuring all of your upcoming social media posts.
The calendar is going to help you stay organized, save you time, be relevant, be consistent, write timely posts, build credibility and share your brand.
You can choose whatever type of calendar you want to use for your content calendars. It really depends on what you are comfortable with. I use google calendars but I am also old fashioned so I tend to use a large desk calendar too. This is my master calendar and it allows me to see everything going on in my business for the entire month. Find what works the best for you.
Brainstorm a List of Post Ideas and Topics
First, you need to do some research and decide on what your objective is to reach for your week or month or however far ahead in advance you may be planning. From there determine the topic for each post. Then you may need to decide on the images that go with the topic.
Plug In Your Information from Your Post Idea List to Your Calendar
Now plug it into your calendar. This will let you see if you are sharing a good mix of content type to speak to your audience, is your message consistent across all your social media channels, have your shared important business news or events.
Block Out Time To Write
Content creation is one of the most time consuming parts of doing social media and online marketing but it is crucial to growing your fans and engaging with your audience. Make sure you slot a good couple of hours once a week where you are not disturbed during the creative process.
When posting to Facebook you can schedule all your posts for the week ahead. It will be liberating when you find you are not struggling daily with the ‘what am I going to post today’ question nagging you.
Start planning for tomorrow today.
As a small business owner you likely wear more than one hat running your business and have several other types of plans looking forward to the future. But sometimes the future means just considering what you’re going to do next month or next week.
You are already wearing the online marketing and social media hat so ensure you schedule a block of time to create your content.
One of my social media mentors calls that blocked out time ‘Tiger Time’. Now get your content nailed down for the week and let’s be fierce!
If you like this blog or have a question please leave me a comment, or like it and share it.
Maggie Whitcroft is the founder and owner of The Social Link – A place where small business owners can learn a simple, easy step-by-step system using social media to grow your business.