10 Tips to Write Engaging Facebook Posts


The way you write your Facebook posts is the number one key to engaging with your audience.

How great would it be to know that the post you just published had the best chance of maximizing clicks, likes and comments.

With the latest changes in the newsfeed algorithm, more engagement means more reach. And the more you reach, the more you are likely to get likes, comments and shares which will in turn bring even more reach.

How do you create the perfect Facebook post? Does the perfect Facebook post even exist?

I went looking for answers and came across a heap of best practices and examples of what goes into a perfect Facebook post. Check out the results below, test out the tips and strategies on your own posts, and watch your Facebook stats climb.

  • Be natural – Facebook is a fun and relaxed environment. People come on Facebook to have a good time so keep your writing natural, nice and drop out the too formal approach. Nobody wants to read boring posts.
  • Be topical, timely and relevant– Your posts should be written for immediate action – write your posts so they can be read and engaged with right now.
  • Be visual–  Images are the most engaging on Facebook.  Adding a good image will attract readers.
  • Keep it short– The shorter, the better. Posts of 80 characters or less are the most engaging. Learn to edit your posts so that they make sense in less words.
  • Be Emotional– Emotions sell and encourage readers to share. The most shared posts sway and persuade. They are invitations to discussion and interchange. Try to write posts that scream for reaction. Create posts for commentary.
  • Ask questions– Questions are a great way to get comments. But only ask questions that are easy to answer. If you can, place questions at the end of your post.
  • Post quotes– Inspirational quotes work very well across social media. Try also to post quotes within images.
  • Post consistently– In addition to boosting posts, being consistent in the quality and types of ongoing posts you create can help your audience know what kinds of messages to expect from you.

  • Respond– Be interactive and responsive. Act on feedback. For example, if someone asked for a photo, give it to them. And say something like “you asked for it, so here it is!” Acknowledgement is really important.
  • Post Full links– Use only full URLs when posting a link to an external website. Shortened URLs get as much as 3 times less engagement than  full-length URL instead.
  • Be yourself – The most important is to be and speak as yourself. Your fans love you or your brand. They expect you to write in your usual tone of voice and make them feel like you talk to them directly, not as a business.

Try to follow these pieces of advice and tell me which ones are the most effective. If you have questions or other suggestions, don’t hesitate to leave me a comment.




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